Hi, I'm Paula

A product designer who lets the data lead. I dig into user needs, identify where experiences break down, and design solutions that are grounded in research and built to perform

Website redesign with improvements to the IA structure and content
Digital transformation for an international global manufacturer
Website redesign for Kason, a global manufacturing
Improving Lucid's digital transaction experience
Creating future concept work for a hospital and guiding patients into a better personalized experience
Testing the find a doctor tool and desirability for scheduling online and striving for a seamless booking flow.

About Me

Hi there! I’m a design enthusiast with a deep passion for crafting meaningful and user-centric digital experiences. My mission is to tackle challenges head-on, employing design as a powerful tool to problem-solve and elevate the way people interact with technology. My professional journey spans various industries, including manufacturing, healthcare, automotive, and startups, providing me with a rich and diverse skill set. Coming from a graphic design background and equipped with computer science knowledge, I discovered my niche in user experience.

For me, being a designer means striving to develop intuitive and friendly interfaces that enhance the user’s journey. I bring this passion to every project, infusing my work with enthusiasm and a commitment to delivering exceptional digital experiences.